Teophiel Weston (Teo)
412-812-9161
Tampa, Fl
teowest14@gmail.com
Ecommerce Specialist
ABOUT ME
Hi there, I am (Teo)phiel an e-commerce expert with 3 years of experience, I love digging into the numbers and increasing the effectiveness of e-commerce stores. I utilize a wide array of techniques including; incorporating marketing funnels, graphic design, brand building, developing brand guidelines, seo-strategy, paid marketing, and more to deliver exceptional results.
“I love the ability to track a customer’s journey and create a better experience for them. As someone who has been shopping online since 2010, the feeling of trusting in a brand means everything.”
~Teo
Professional Case Study: Optimizing E-commerce Performance part 1
- As an experienced e-commerce specialist adept at data analysis and strategic insights, I consistently leverage quantitative data to drive impactful decisions. In a recent analysis, I focused on identifying patterns and trends to enhance revenue generation and optimize promotional strategies.
- High vs Low Quality Traffic Analysis:
- Examining traffic sources, it became evident that the United States and Taiwan emerged as pivotal locations driving significant revenue. Notably, Taiwan exhibited a remarkable propensity for high-quality traffic, yielding substantial revenue despite lower user volume.
- As a strategic recommendation, increasing promotional efforts in Taiwan is advised, particularly given the impressive revenue per user metrics exceeding $10,000.
Professional Case Study: Optimizing E-commerce Performance Part 2
- Optimal Posting Times:
- Delving into the data, Wednesdays and Thursdays emerged as prime days for promotional activities, displaying heightened engagement and conversion rates.
- Conversely, weekends, particularly Sundays, showcased diminished user activity and should be avoided for email campaigns to maximize effectiveness.
- By harnessing these insights and aligning promotional efforts with high-quality traffic sources and optimal posting times, e-commerce platforms can significantly enhance revenue generation and overall performance.
Professional Case Study: User Sessions
- Comparing Performance Over 12 months:
- "Utilizing longitudinal data analysis, this case study delineates the annual growth trajectory of a prominent e-commerce enterprise.
- For instance, the average duration of session time has increased 6.17% from last year indicating landing pages are more effective and keeping users engaged.
- Furthermore, with this increased session time in organic search, you can see a 1,182.77% increase in total revenue in 2023 compared to 2022.
- Recommendation: Keep using the current landing pages and lets keep track of the data to see how much we can scale upwards with its current set up.
Consumer to Consumer Marketing
- My extensive knowledge of making ad creatives has helped me to successfully transfer my skills into maximizing the best ways to make a product sale.
- Keyword research, competitor analysis, and paid marketing led to increased leads and sales.
- Thinking about the customer journey led to me using lifestyle images to increase relatability and trust among customers.
- Fast response times in chat addressed any pain points and issues leading to more trust and conversions/purchases.
Website DESIGN
- As the designer behind the scenes, I focused on creating visually appealing layouts that draw you in from the moment you arrive.
- By paying close attention to spacing, adhering to brand guidelines, and selecting tasteful images, I ensured a cohesive brand identity that builds trust and awareness with every click.
- Each page is carefully curated with informative descriptions aimed at guiding your journey and building consideration for our products.
Graphic Design
- 4 Years of experience creating eye-catching graphic designs to drive conversions.
- I used my Experience within Adobe Cloud and Canva to create eye-catching graphics meant to raise brand awareness, increase brand uniformity, and lead generation.
- I like designing graphics hahaha.
Content Creation
Skills, Certifications, Interests
- Certifications: Foundations of Digital Marketing and E-commerce, Attract and Engage Customers with Digital Marketing, Assess for Success: Marketing Analytics and Measurement, Excel Essential Training (Microsoft 365), Manage E-commerce Stores, Google Digital Marketing & E-commerce Specialization
- Skills: copywriting, digital marketing, adobe, graphic design, photography, seo optimization, advertising, canva, hootsuite, google ads, facebook ads, website design, excel, google analytics, email marketing
- Interests: Learning Spanish, learning Creole, weightlifting, traveling the world, cooking, The Office
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