Teo Weston

Sales & Marketing Strategist

Building Connections That Matter

ABOUT ME

Hi, I'm Teo

I help you Build the Connections that Matter

Focusing on Marketing Strategies & Lead ​Generation.

My battle plan for building a BRAND is obsessive.

SUCCESSFUL BRANDS are not built by accident!

Great MARKETING builds brand & generates leads.

Contact me today to get your company headed in ​the right direction.

Professional Case Study: Optimizing ​E-commerce Performance part 1

• As an experienced e-commerce specialist ​adept at data analysis and strategic insights, I ​consistently leverage quantitative data to ​drive impactful decisions. In a recent ​analysis.

• High vs Low Quality Traffic Analysis:
  
• Examined the traffic sources and ​identified the U.S. and Taiwan as pivotal ​locations driving significant revenue.
  

• Recommended to stakeholders to invest ​more resources in marketing efforts in ​Taiwan & the U.S.
  

• Despite Taiwan's low volume, they are ​creating a huge amount of revenue
  

Professional Case Study: Optimizing ​E-commerce Performance Part 2

• Optimal Posting Times:
  
• Analyzed the data and provided optimal times this client should be posting (Wednesdays and Thursdays)
  

• Implemented these optimal times to launch promotional discounts to generate more leads.
• 
  
• Conversely, suggested times to avoid including weekends, particularly Sundays,
  

• Harnessed these insights to make strategic decisions for the business and suggest optimization changes to increase brand reach and awareness in target market.
  

Professional Case Study: User Sessions

• Comparing Performance Over 12 months:
  
• "Utilized data analysis, to study user behavior ​on the client's website.
  

• Compared the average duration of session ​times and noticed a growth of around 6.17% ​from last year.

• Analyzed the landing pages to see what made ​them effective and presented findings to ​stakeholders to show what was working.

• Recommended key changes to increase lead ​generation on the website based off ​strengthening landing pages.
  

• Encouraged scaling the marketing efforts on ​landing pages with the highest session rates ​and total revenue to bring in more ​conversions.
  

Consumer to Consumer Marketing

• Created ad creatives to drive traffic to merchant ​seller accounts and increase leads by 5%.

• Conducted keyword research and competitor ​analysis to guide paid marketing, monitored ​performance, and made changes to increase ​conversions by 2%.
  

• Implemented split a-b testing to identify strong ​ad creatives to increase conversions.

• Suggested the business use more lifestyle ​images which led to a 3% increase in ​engagement rate.
  

Videdography & editing

• Setup, directed, and ran professional shoots to ​create content for businesses

• Conducted quality control (QC) checks on final ​deliverables, ensuring adherence to professional ​standards and client specifications.
  

• Edited footage and assembled video sequences, to market brand ​visions, reach target audiences, and increase engagement rates on ​social media platforms.
  

Festival Highlights

Brand Program Promo

Podcast | Side by Side

Talking Head

Video | Multicam

Email Marketing

• Executed email campaigns to audiences of ​over 120,000. Launched newsletters to ​educate, build brand authority, and create ​leads.

• Collaborated with cross-functional teams ​across departments through Microsoft ​Teams, Zoom, and Outlook to discuss ​campaigns and adjust overall marketing ​plans.
  

• Used these insights to do segmentation of ​customers to personalize marketing ​strategies, achieving sales conversion rates ​of 8%.
  

Website DESIGN

• 4 years of experience designing, ​launching, and managing landing pages, ​posts, and blogs through platforms like ​Shopify and WordPress.

• 3 years of experience with writing ​effective SEO for Google search ​improving organic traffic along with ​backlinking, incorporating tags, and ​setting email subscribers campaigns.
  

• 3 years of experience managing websites, ​updating metadata, checking website ​performance, speed, and analyzing traffic ​to provide actionable insights.
  

Graphic Design

• 4 Years of Experience within Canva ​creating eye-catching graphics ​meant to raise brand awareness, ​increase brand uniformity, and lead ​generation.

• Can create on BRAND;
• Infographics/Data Visualization
  
• Thumbnails
• Posters/Flyers/Brochures
• Etc...
  

Content Creation

Skills, Certifications, Interests

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