Teophiel Weston (Teo)
Marketing Strategist
Transforming companies into their dream brands
ABOUT ME
Hey, I'm Teo and I am obsessive. Hold on hear me out before you take off...
My battle plan for building a Brand is obsessive. I don't believe brands are built by accident! Therefore, I combine user behavior and interaction with my knowledge of platform algorithms.
What does this mean for you? This allows me to craft and design messages that illuminate your brand on social.
I've worked with Non-Profits, Clothing Brands, and Agencies helping them dominate their marketing strategy.
𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 and Transform into the Dream Brand you've always wanted to be ✅
CONTACT INFO
Teophiel Weston (Teo)
teowest14@gmail.com
Tampa, Fl
Professional Case Study: Optimizing E-commerce Performance part 1
- As an experienced e-commerce specialist adept at data analysis and strategic insights, I consistently leverage quantitative data to drive impactful decisions. In a recent analysis, I focused on identifying patterns and trends to enhance revenue generation and optimize promotional strategies.
- High vs Low Quality Traffic Analysis:
- Examining traffic sources, it became evident that the United States and Taiwan emerged as pivotal locations driving significant revenue. Notably, Taiwan exhibited a remarkable propensity for high-quality traffic, yielding substantial revenue despite lower user volume.
- As a strategic recommendation, increasing promotional efforts in Taiwan is advised, particularly given the impressive revenue per user metrics exceeding $10,000.
Professional Case Study: Optimizing E-commerce Performance Part 2
- Optimal Posting Times:
- Delving into the data, Wednesdays and Thursdays emerged as prime days for promotional activities, displaying heightened engagement and conversion rates.
- Conversely, weekends, particularly Sundays, showcased diminished user activity and should be avoided for email campaigns to maximize effectiveness.
- By harnessing these insights and aligning promotional efforts with high-quality traffic sources and optimal posting times, e-commerce platforms can significantly enhance revenue generation and overall performance.
Professional Case Study: User Sessions
- Comparing Performance Over 12 months:
- "Utilizing longitudinal data analysis, this case study delineates the annual growth trajectory of a prominent e-commerce enterprise.
- For instance, the average duration of session time has increased 6.17% from last year indicating landing pages are more effective and keeping users engaged.
- Furthermore, with this increased session time in organic search, you can see a 1,182.77% increase in total revenue in 2023 compared to 2022.
- Recommendation: Keep using the current landing pages and lets keep track of the data to see how much we can scale upwards with its current set up.
Consumer to Consumer Marketing
- Created ad creatives to drive traffic to merchant seller accounts and increase leads by 5%.
- Keyword research, and competitor analysis, guided my paid marketing strategies to increase conversions.
- Thinking about the customer journey led to me using lifestyle images to increase relatability and trust among customers.
- Fast response times in chat addressed any pain points and issues leading to more trust and conversions/purchases.
Videography
- Incorporated CRM systems to handle customer management, and improve communication, and satisfaction by 35%.
- Edited footage and assembled video sequences, to maintain flow and coherence with Premiere Pro and Davinci Resolve.
- Conducted quality control (QC) checks on final deliverables, ensuring adherence to professional standards and client specifications.
Email Marketing
- Executed email campaigns from Customer Data in Magento, ensuring consistent and engaging customer communication to increase customer awareness and drive more sales by 3%
- Collaborated with cross-functional teams across departments through Microsoft Teams, Zoom, and Outlook to discuss campaigns and adjust overall marketing plans.
- Used these insights to do segmentation of customers to personalize marketing strategies, achieving sales conversion rates of 8%.
Website DESIGN
- As the designer behind the scenes, I focused on creating visually appealing layouts that draw you in from the moment you arrive.
- By paying close attention to spacing, adhering to brand guidelines, and selecting tasteful images, I ensured a cohesive brand identity that builds trust and awareness with every click.
- Building landing pages to maximize conversion is my speciality
Graphic Design
- 4 Years of experience creating eye-catching graphic designs to drive conversions.
- I used my Experience within Adobe Cloud and Canva to create eye-catching graphics meant to raise brand awareness, increase brand uniformity, and lead generation.
- I like designing graphics hahaha.
Content Creation
Skills, Certifications, Interests
- Certifications: Foundations of Digital Marketing and E-commerce, Attract and Engage Customers with Digital Marketing, Assess for Success: Marketing Analytics and Measurement, Excel Essential Training (Microsoft 365), Manage E-commerce Stores, Google Digital Marketing & E-commerce Specialization
- Skills: copywriting, digital marketing, adobe, graphic design, photography, seo optimization, advertising, canva, hootsuite, google ads, facebook ads, website design, excel, google analytics, email marketing
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